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An exciting new era for over-50s golf in Europe with the launch of the Legends Tour...

…following a ground-breaking joint venture agreement between European Tour Group and Staysure Founder and Group CEO Ryan Howsam. Under the unique agreement Howsam, who founded insurance firm Staysure in 2004, will take a majority equity share in the Legends Tour – formerly known as the Staysure Tour – and will oversee the Tour’s commercial strategy. This is an evolution from Staysure’s existing umbrella sponsorship of the over 50s circuit in Europe, a deal his company announced in December 2017. The revolutionary new ownership structure is the first time in golf that an individual will have a controlling stake and leadership role in a major Tour.

Legends Tour, a new era for golf fans

"This unique structure in the world of professional golf will spearhead a new vision for the Legends Tour, putting the Ryder Cup Captains and players at the forefront of the brand. We will continue to build the alliance format which I believe offers the best amateur experience in golf."

Ryan Howsam Staysure Group CEO

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Play in the 3 day Alliance Series featuring competitive golf in front of crowds and TV and Championship Pro-Am with the Legends, all on the most iconic courses in the world.

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