The Legends Tour today announced a significant new chapter in its evolution, confirming Staysure as title sponsor and unveiling a refreshed identity as the Staysure Legends Tour.

The title partnership brings together two established and trusted brands with a shared focus on longevity, experience and continued ambition. As part of the agreement, the Tour will debut a new logo and updated visual identity from the 2026 season, reflecting its growth, strengthened commercial platform and long-term global vision.

The rebrand marks an important milestone for the Tour, which has enjoyed strong momentum in recent seasons through increased international expansion, enhanced fields and growing engagement from fans, partners and host venues. The Staysure Legends Tour identity will be rolled out across all Tour touchpoints, including events, broadcast, digital platforms and marketing assets.

Ryan Howsam, Chairman of both Staysure and the Legends Tour, said:
“This is a hugely exciting moment for the Legends Tour and for Staysure. Both organisations are built on trust, credibility and long-term relationships, and that shared outlook makes this partnership a natural fit. The new Staysure Legends Tour identity reflects the strength of the Tour today and the ambition we have for its future.”

He added:
“This title sponsorship allows us to invest further in the Tour’s continued development, enhance the experience for players, partners and fans, and support a premium sporting property with a truly international footprint. The new logo and branding signal confidence, stability and a clear direction of travel.”

Golf provides a compelling platform for the partnership, offering a sport where experience, judgement and strategy remain central to success. The Legends Tour showcases elite competition among players whose careers span decades at the highest level, highlighting the enduring appeal of the game and its ability to evolve with its participants.

The partnership also reflects Staysure’s ongoing commitment to supporting active lifestyles, travel and leisure experiences, while strengthening its association with world-class golf, iconic venues and international audiences.

With a refreshed identity, a growing global calendar and a strong commercial foundation, the Staysure Legends Tour enters the 2026 season positioned for its next phase of growth.

Further announcements relating to the partnership and branding rollout will be made in due course.

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