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Hollins earned 46 stableford points at Formby Golf Club to win the first event of the series and book his place in the Celebrity Series Grand Final in the Indian Ocean at the end of the year.
The sports reporter finished three points clear of former Boyzone singer Keith Duffy, who finished second, while former England and Liverpool striker Robbie Fowler came third with 42 points.
The individual competition was played alongside the Celebrity Team competition, where stars of sport and screen joined Legends Tour players in a stableford team event.
Germany’s Alex Cejka, the current Legends Tour Order of Merit leader, led his team to victory, which included former England fast bowler Steve Harmison, former Liverpool striker Neil Mellor and amateur Paul Jenkins, who collectively earned 101 points and defeated Chris Williams’ team on countback.
Williams was joined by former England bowler Darren Gough, ex-Everton defender Alan Stubbs and their amateur, Clare Seddon.
Spectators flocked through the gates at Formby Golf Club to watch the stars in action, and tickets are still available now to watch the Alliance Pro-Am over the weekend.
Two professionals will be joined by one amateur for the next three days and tickets start at £15 for adults and £10 for concessions (over 50s) for each day of the tournament. Under 16s will be admitted free of charge and car parking is priced at £5 per car. Spectators who intend to drive to the event must park at Formby Hall (L37 0AB) where there will be a park and ride service. Spectators without advance parking tickets can purchase their car parking pass and entrance tickets on arrival at the welcome pavilion at Formby Golf Club.
Tickets can be purchased by visiting https://staysurepgaseniors2021.eventbrite.co.uk or by purchasing on the day of the event. Please note, tickets are limited and payments must be made by card only.